Gary Rubens serves as CEO, Chairman and President of Athlete Intelligence. He was the founder and served as president at Start It Labs. He is an advisor at 9Mile Labs. He is also a board member of Cartogram. He was an advisor on strategic issues at Visual Vocal. He was a member of the steering and selection committee at TiE Angels Group Seattle. He co-founded and served as CEO and president at Allied Trade Group. He is also currently president of DBS Worldwide. He is currently the owner and advisor of i1 Biometrics. He is a private investor and entrepreneur residing in Seattle. With a diverse 25 years of experience launching startups, acquiring businesses, investing in commercial real estate and managing large scale ventures, he has a wealth of knowledge, growth and business strategies. He has been president/CEO of Architectural Details, Lighting Universe and ATG Stores, and vice president of Lowe's. Most recently, he acquired the startup i1 Biometrics, which provides censored products for the sporting goods industry to help identify head injuries and injuries.