Joshua Baer has been working to empower consumers on the Internet and improve email marketing best practices for more than a decade. In 1996 Baer founded SKYLIST, one of the first email marketing companies, in his college dorm room. In 1998 he co-authored RFC 2369, a technical standard for unsubscribe that has been adopted by Google, Microsoft and Yahoo. Baer first conceived of OtherInbox as a solution to his own email management problems. He soon realized that it was also an opportunity to address many of the pains of email marketing while still protecting the consumer's privacy. Baer holds Computer Science and Information Decision Systems degrees from Carnegie Mellon University and lives in Austin, TX with his wife and three children.