Peter Reed is an advisor at Styla. He is a Cortex partner at Vitruvian Partners. He is also chairman of the board of directors at Welbeck Publishers. He is an advisor at JRNI, Qapital, Hopster, GetYourGuide Deutschland, ROLI and Sofar Sounds. Works as a senior advisor at Future Positive Capital. Served as an advisor at GiveMeSport and Hopster (Middleton). He has served on the board of directors of SnapLogic. He also served as an advisor at Monoqi. Prior to Vitruvian, he was a general partner at Google Ventures and a very active angel investor in technology in London, Stockholm, Berlin and the US. He was a member of the board of directors of MUBI. Previously he was President of Nielsen Entertainment in the US and a management consultant at Spectrum Strategy, Booz Allen and HSBC. He holds a BA in PPE from Oxford and an MBA from INSEAD. He has worked as an advisor at TVbeat and Interact.io.