Soraya Darabi is co-founder and general partner of Trail Mix Ventures. She is also a board member of Resultid. She is an advisor at Herb and Andie. She co-founded and served as CEO and board member of Zady. Prior to that, she co-founded Foodspotting and served as an advisor. Previously, she worked at Epicurious.com and drop.io, but most of all at The New York Times, where she successfully launched The Times' social media presence and created digital partnerships for them with platforms like Facebook, YouTube and Twitter. In 2010, she shared a spot on The Daily Beast magazine's "Women Who Rule the Internet" list along with Alexa.