Sundeep Madra is co-founder and serves as CEO and board member of Definitive. He was a board member and executive director at Buzzd (Local Response). He has also served as an advisor at Sports Icon. He is also a board member of Spatial (augmented reality). He also co-founded Glooko and served as a board member. He served as vice president of strategy and corporate development at Pivotal Software. He served as an advisor at Somnoware. He is an experienced entrepreneur, investor and technologist. His previous company, Xtreme Labs, was a recognized leader in mobile technology, with clients including Facebook and Uber. Previously, he worked as a hardware engineer at Cisco Systems. He is also the co-founder of MakerLaunch.