William Tunstall-Pedoe serves as a Member of the Advisory Panel at Cambridge Innovation Capital. He also is an Angel Investor. He is also the Founder and serves as Chief Executive Officer and Board Member at Unlikely AI. He was the founder of Cambridge start-up Evi (formerly True Knowledge), a company which has deep technology around understanding natural language and automatically answering questions on any topic. Following its acquisition, the technology became an integral part of Amazon's Alexa and he held a senior role in the team that defined, built and launched Amazon Echo working with hundreds of scientists and engineers. Evi is now the Cambridge subsidiary of Amazon, employing hundreds of scientists and engineers locally from multiple projects including Alexa and Prime Air. He is now an active fellow of the Creative Destruction Lab, a Toronto based incubator for AI start-ups where he helps many tens of early stage machine learning businesses. He has a first-class honours degree, studying Computer Science at Churchill College, Cambridge. Less serious projects include a commercial chess-playing program, the first and only software which can solve and explain cryptic crossword clues and the AI anagram-generating software which was used by Dan Brown to create the anagrams that were integral to the plot of the Da Vinci Code book and movie.